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Maura Brannigan
About
Selected Writing
Consulting
Contact
Maura Brannigan
About
Selected Writing
Consulting
Contact
About
Selected Writing
Consulting
Contact

Selected Writing

Features & Trend Reporting

  • Fashionista: The new Madison Avenue: New York's stuffiest retail district is getting cooler

  • Fashionista: How the Hard Rock Cafe T-shirt took over the world

  • Fashionista: How a fashion bill becomes a law

  • Fashionista: Harry Styles concerts are his fans’ Met Gala

  • Fashionista: Millennials grow up, but American Girl is forever

  • Nylon: How Instagram fueled an obsession with ‘90s-era cars

  • TZR: How the traditional Inuit parka transformed winter fashion forever

  • TZR: The defining role of lingerie in American women’s lives

Profiles

  • Fashionista: How Recho Omondi turned her fashion design career into a media empire

  • Fashionista: How Edie Parker fashion-ified weed

  • Fashionista: J.Crew has a new style star in Olympia Gayot

  • TZR: The green, growing business of Maggie Marilyn

Retail & Business

  • Vogue Business: What Birkenstock has that today's DTC brands don't

  • Vogue Business: The business case for physical retail catalogs in 2024

  • Business of Fashion: A better approach to “buy now, pay later”

  • Fashionista: Gen Alpha is coming to change the face of retail

  • Fashionista: How big is fashion's pickleball opportunity?

  • Fashionista: In the TikTok era, which drugstore beauty brands will survive?

  • Fashionista: Maternity wear has a waste problem

Essays

  • Vogue: In new motherhood, ballet was a life raft

  • Fashionista: When does a T-shirt become so much more than a T-shirt?

© 2024 Maura Brannigan